Latest Articles
Does MINI renounce its target group?
January 13, 2011 21:41 AmbientThe BMW Group recently launched an iPhone App for MINI. This application, called ‘MINI Connected’, integrates the iPhone in your MINI and brings some neat features such as web radio, news, Twitter and a custom version of Google Maps which guides you to several locations or even instructs the built-in navigation system of the car. [...]
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Best Dutch tv commercials of 2010
December 21, 2010 16:23 TelevisionYep, it is that time of the year again. Last week the Dutch televiewers voted for the STER Gouden Loeki awards to determine the five best television commercials of 2010. From a shortlist of 36 commercials, three of each month, the following five were voted best: 1. Pietertje (little Pieter) – Client: Calvé Peanut Butter [...]
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Football with sauce of awesome
December 20, 2010 20:29 AwesomenessWhen I was a kid (and aspiring geek) I found myself playing strategy games such as Command & Conquer Red Alert rather than racing or shooter games my friends preferred. These days I found an even better alternative in Hattrick.org, which combines strategy with one of my other big passions: football (soccer). Hattrick is a [...]
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Hollywood celebs die for World Aids Day
December 2, 2010 09:05 OnlineYesterday it was World Aids Day and of course Hollywood could not stay behind in the awareness and money raising campaigns. ”The world’s top celebrity tweeters are sacrificing their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India. Watch their full last tweet and testaments and buy [...]
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Puddi puddi!
December 1, 2010 15:26 ViralI think it is rather safe to say that Japanese ads are often somehow remarkable. This commercial for the brand Giga Pudding, which is – yep, you guessed it – a big sized pudding, uses stop motion images combined with characteristic Japanese animations and of course peculiar but happy music. Puddi puddi, puddi puddi!
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H&M opens new flagshipstore in smooth 3D
November 28, 2010 08:57 AmbientMore and more often brands search for customer engagement outside the regular media channels. H&M recognized the opportunity to generate (even) more media attention and engagement from the opening of their new Amsterdam based flagshipstore last week. In a more than three minute lasting show of spectaculair 3D projections the building almost litteraly came to [...]
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Wake up the town
November 25, 2010 05:34 Ambient, OnlineFor the first time since the summer of 2009 Philips launched an unconventional campaign for the Philips Wake-up Light. While it was only one episode in the (rather weak) ‘Philips versus’ campaign on YouTube and Twitter back then, they have now developed a whole 40 day event to bring media attention to their product. The [...]
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Photocopy Romance
November 23, 2010 17:17 ViralThe latest stop motion animated film by Ray-Ban is entitled ‘Photocopy Romance’ and was made using 325 photocopies. The short movie tells the story of a young man who falls in love with a Ray-Ban wearing girl who does not seem very keen on his attemps to close to her. Some pictures of the making [...]
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Alex Roman shows his magic again
November 23, 2010 16:13 TelevisionThe in Madrid born Alex Roman keeps raising eyebrows with his amazing videos and his latest work is far from an exception. For Silestone, a company dealing in quartz surfaces for kitchens and bathrooms, he shows an unique combination of the product itself and (semi) natural phenomena. An important footnote is that this commercial, just [...]
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“As few calories as half a grapefruit”
November 22, 2010 17:32 Classic / VintageI have always loved browsing classic ads, especially those of the companies which grew significantly ever since. ”What was their strategy and how did this contribute to their success over the years?”, questions that always keeps my passion for these commercials alive. Another aspect which makes them more than worthwhile watching, is analyzing the spirit [...]
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